Altara's vision is to create an up-to-date platform for classical music and its practitioners through the recording, performing and promotion of a broad repertoire of classical music.
The company works with some of the best classical artists in order to make a high quality product. We want to engage a wider audience than is currently involved with classical music. As a result we look for fresh and exciting ways of performing and promoting our recordings.
We will explore new media and new formats. We will find new ways to take classical music to a young audience. Altara's 'inlife' CDs are aimed at a broad young audience with a limited knowledge of classical music, compilations of popular pieces that fit a lifestyle, mood or occasion. Altara artists are already involved in projects including the introduction of 'mini-opera' to Schools, and further community and educational projects are planned.